About us


Our mission – to amplify the voices of LGBTQ community – is at the heart of everything The Pride Family stands for and does. Everyone deserves a voice, a chance to share what they think, feel and believe, and to express their true selves. With this new online shop we aim to provide LGBTQ individuals and allies with progressive, interesting, cutting-edge merchandise. Browse our fashion, accessories and other items; we think you’ll find something you love.
When you buy through our family, your purchase means something – in more ways than one – and helps raise funds to support the hardworking organizations that strive tirelessly to serve the LGBTQ community. There are so many groups tackling meaningful, impactful and pressing issues, and we are truly honored to support them through this store.